The R18 ULTRA CHAIR PUBLIC BETA installation allowed the public to take part in the interactive testing process for the development of this groundbreaking new chair in the courtyard of the 18th Century Palazzo Clerici, Milan from April 17 to 22, 2012 during the 51st Salone Internazionale del Mobile.

The R18 ULTRA CHAIR's genesis incorporates crowd-sourced data acquired through these 1,500 testing sessions held in Milan. Using advanced physics simulation software, the big data set enabled designers and engineers to analyze a wide variety of load scenarios and carefully adjust and optimize the carbon fiber lay up, geometry and dimensions of the final object accordingly.