Design Miami/ is the pre-eminent global forum for design. Each fair brings together the most influential collectors, gallerists, designers, curators and critics from around the world in celebration of design culture and commerce. Taking place alongside the Art Basel fairs in Miami, USA each December and Basel, Switzerland each June, Design Miami/ has become the premier venue for collecting, exhibiting, discussing and creating collectible design.

At Design Miami/ the chair's designers and engineers are giving visitors an intimate insight into their studios and labs, displaying drawings, samples, models, mock-ups, moulds and prototypes from the various stages of the development process. This includes an industrial welding robot and the chair's namesake and inspiration, the R18 Ultra - the pace car for an entire technology: Audi ultra.

Audi has been the exclusive automotive sponsor of Design Miami/ since 2006 and is as committed to design as it is to engineering. Most recently Audi has commissioned installations by international designers including Tom Dixon, Moritz Waldemeyer, Mirko Borsche and Bjarke Ingels, thus underlining the brand’s commitment of fostering design culture and research.